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Tuesday, August 17, 2004
Costco test-markets a new line: Caskets
CHICAGO -- Whether you are in the market for a good night's sleep or the eternal kind, there is now a discount store that has you covered.
Costco Wholesale Corp., which is better known for bulk chicken and cases of soda, yesterday started test-marketing caskets alongside mattresses in two of its Chicago-area stores.
"This is certainly something that can be an easy value," said Gina Bianche, a buyer in Costco's corporate office in Issaquah.
"I don't want to say cheap value, but it just needs to be done."
Each of the six models from the Universal Casket Co., in colors including lilac and Neapolitan blue, is priced at $799.99, made of 18-gauge steel, considered medium weight for caskets, and can be delivered within 48 hours.
Caskets already can be bought directly from manufacturers, in funeral supply stores and over the Internet, but big general-merchandise stores have stayed away from selling caskets until now, said David Walkinshaw, a spokesman for the National Funeral Directors Association.
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