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Tuesday, January 25, 2005
It's still KMPS country with radio listeners
Country music station KMPS-FM continued a run of first-place finishes in the fall-quarter ratings released yesterday by The Arbitron Co. for the Seattle-Tacoma radio market.
It was followed by soft-rock station KRWM-FM, which aired all Christmas music during part of the quarter, and KIRO-AM, which improved audience share and ranking even with one of its best-known hosts gone for half of the quarter to run for Congress.
The ratings cover listeners age 12 and older tuned in between 6 a.m. and midnight Monday through Sunday. They don't include non-commercial stations, such as KUOW-FM and KPLU-FM, although separate data reports indicate both would rank in or near the top 10 of the market.
Although Arbitron releases broad ratings numbers, station operators and advertisers say they pay more attention to detailed demographic information, such as age and gender, since stations tend to target specific audiences.
Other notable movers in the overall ratings included KING-FM (up seven places), KBKS-FM (up six) and KOMO-AM (down 11 places).
In the 6-10 a.m. weekday segment, KISW-FM with Howard Stern vaulted from fifth in summer to a tie with KIRO-AM for first. Although that's good short-term news for KISW, it also highlights the challenge stations face in replacing the nationally syndicated host when Stern jumps to satellite radio service Sirius. KBKS-FM also made a strong showing in the morning, jumping from 13th in summer to sixth in the fall.
KMPS-FM stayed at first in the 10 a.m.-3 p.m. and 3-7 p.m. segments. KRWM-FM was first in 7 p.m.-midnight.
The conclusion of the Mariners' season took its toll on KOMO-AM. In the 3-7 p.m. segment, it fell from fourth in the summer book to a tie for 11th, and in the 7-11 p.m. segment, it fell from first to 13th in fall.
The newest entrant in the crowded talk market -- KPTK-AM, featuring Air America and other liberal programming -- got off to a slow start. Converted from a classic country format in late October, KPTK ranked just 26th overall, with an audience share about what its predecessor recorded.
Aside from seeing whether KPTK can build an audience, a major story will be how KIRO-AM does after a dramatic shake-up. Early this month, KIRO shifted morning host Dave Ross, who returned in November after losing a bid for Congress, to afternoon drive time, replacing its news show; it also named new midmorning and evening hosts.
THE RANKINGS
| Rank | Station |
| 1. | KMPS-FM (94.1) |
| 2. | KRWM-FM (106.9) |
| 3. | KIRO-AM (710) |
| 4. | KUBE-FM (93.3) |
| 5. | KBKS-FM (106.1) |
| 6. | KCMS-FM (105.3) |
| 7. | KWJZ-FM (98.9) |
| 7. | KISW-FM (99.9) |
| 9. | KTTH-AM (770) |
| 9. | KZOK-FM(102.5) |
| 11. | KING-FM (98.1) |
| 12. | KVI-AM (570) |
| 12. | KBSG-FM (97.3) |
| 14. | KOMO-AM (1000) |
| 15. | KMTT-FM (103.7) |
| 15. | KPLZ-FM (101.5) |
| 17. | KJR-AM (950) |
| 18. | KNDD-FM (107.7) |
| 19. | KJR-FM (95.7) |
| 20. | KIXI-AM (880) |
| 21. | KQBZ-FM (100.7) |
| 22. | KRQI-FM (96.5) |
| 22. | KLSY-FM (92.5) |
| 24. | KKMO-AM (1360) |
| 25. | KAYO-FM (99.3) |
| 26. | KPTK-AM (1090) |
| 27. | KFNK-FM (104.9) |
| 28. | KXPA-AM (1540) |
| 28. | KXXO-FM (96.1) |
| 28. | KGNW-AM (820) |
| 31. | KFMY-FM (97.7) |
| 31. | KWPZ-FM (106.5) |
| 31. | KCIS-AM (630) |
Source: The Arbitron Co.
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