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Saturday, February 25, 2006
Ad links coming to MSN search results
Microsoft Corp. hopes to quadruple Internet advertising sales within three years using technology that links ad purchases among online products, including MSN search and Xbox games.
Microsoft, which trails rivals Google Inc. and Yahoo! Inc. in Internet ad sales, is testing software called adCenter that will sell and display promotional links next to MSN search results. The software also will be used to sell ads in computer games and on the Microsoft home page, Joanne Bradford, a Microsoft corporate vice president, said in an interview.
The effort comes after Microsoft, the world's biggest software maker, ceded ground to Yahoo! and Google in the $18 billion global Internet ad market. MSN's advertising sales rose 16 percent to $1.39 billion in the year ended in June 2005, a slower pace than at Google and Yahoo!, the two most-used Internet search engines.
"In the last couple of years, the revenue has become more important, the business has become larger," Bradford said. "It's a significant growth opportunity for Microsoft."
The adCenter technology also will be used with the Windows Live versions of Office, Bradford said.
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