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Tuesday, February 13, 2007

Apprentice 101: Teamwork can offset ineffective leadership

By MAUREEN MORIARTY
SPECIAL TO THE P-I

The fifth episode of "The Apprentice" featured poor leadership from both project managers and a task that looked like part "Fear Factor" and Ethel and Lucy's famous chocolate production-line fiasco. Team Arrow was back in Trump's tent city this week.

This week's team task: To harvest Sue Bee honey from the nests, bottle and sell the honey in a supermarket; the team that makes the most money selling honey wins.

Aimee was the project manager for Kinetic this week and spent far too much time doing nothing and too little time coming up with direction or a plan. The team put up a banner outside the market and dressed Derek in a beekeeper's suit to "generate some buzz." What we didn't see was Aimee lead effectively.

Team Arrow (Aaron was the project manager) did a comedy routine trying to work the honey production line, which had sticky honey everywhere. Surya bored his team with business theory, and Aaron's lack of leadership style wasn't effective. In the end, Arrow lost.

Trump fired Aaron for his lackluster performance in his boardroom support role during last week's episode and lack of leadership on this task.

LESSONS FROM COACH

  • No respect. Donald Trump provided us with an amazing lesson of how not to be professional and/or how to show your people respect. He was consistently demeaning to the candidates with his trash talk. Trump used the "ass" word in reference to just about everyone in the room (at least five times by my count). You can judge a person's character by how they treat other people. To earn respect as a leader, you must demonstrate respect. Lack of respect for your people does not increase performance, trust or loyalty.

  • Someone has to lead. As project managers, neither Aaron nor Aimee demonstrated effective leadership in this task. Aimee lucked out that her team came up with a plan in spite of her -- but certainly not because of her. Aaron seemed uninterested. He didn't delegate, decide or provide clear roles or expectations. Notice, however, that on both teams, leaders emerged in the void. Stefani got team Arrow selling and focused, while Derek and Muna took charge of getting the honey on store shelves when Aimee failed to lead. Leadership doesn't always come from the designated leader.

  • No skin in the game. Aaron was really fired before he started the second task. Trump didn't like that he was silent as his boardroom adviser in the previous episode. Aaron said he didn't want to "stick his neck out," but this only proved to Trump that he wasn't confident or a risk taker. He further shot himself in the foot when Stefani asked him to help with sales (knowing his profession was sales). He said he "hated sales" and less than half-heartedly tried to sell, despite sales being the difference between winning and losing on this task.

  • Fun and camaraderie during stressful times. When Arrow's honey production line was failing, many people might have responded by getting upset. Not this team. And what's the point of getting upset? It only makes the situation worse. Frank, in particular, has a very jovial style that is effective in a time of crisis.

  • Whose job is it? In the boardroom, Aaron tried to pin marketing on Surya, but because he never made it clear to Surya during the task that he was in charge of marketing, his boardroom tactic didn't work. This is a common workplace problem when leaders fail to make clear to team members what their roles are and set clear expectations. Aaron failed to do this.

  • Roll up your sleeves. Credit goes to Stefani (an attorney) for facing her fear of bees and going in with her team to harvest the honey. Being a team player sometimes means doing tasks that you don't enjoy or that make you uncomfortable. She proved to her team she is willing to do what it takes to help on the front lines.

  • Avoid overusing business jargon. Surya spouted off business jargon and theory that left his teammates perplexed and rolling their eyes. The funniest exchange of the episode: Seattleite James tries to simplify Surya's jargon, telling them all they have to do is make honey and sell it. "Revenue maximization," Surya explains. James looks incredulous, responding with, "Making money?" I like James; he gets to the point.

  • A team grows when members learn to cover for one another's weaknesses. The lesson of the week came from the mouth of the Los Angeles Lakers' assistant coach (the winners' reward was to play with the Lakers). The concept was also demonstrated by Kinetic during the task: although Kinetic initially looked like it would go down in flames, it overcame its leader's weakness with creative marketing initiative. Derek donned a bee suit and the team set up an impromptu promotion using its Olympic gold medalist to endorse the product.

    The team realized that desperate times called for desperate actions and covered for its leader's weakness.

    Coach's Corner

    My tolerance for Trump is waning. This week it was his cheesy motivational seminar clip (complete with a "Trump for President" sign in the audience) and his nasty comments to the candidates. His parting shot to candidate Surya: "Just go. You just made it by the skin of your ass, anyway."

    That is America's business role model? As a professional coach, I do not suggest people treat candidates, employees, peers, partners, children, or even pets, in that manner.

    Next week: romance and an angry Surya (who, last we saw, said he was going to break something!).

    ABOUT THE SERIES

    What can real-world business leaders learn from the NBC series "The Apprentice"? That's the question the Seattle P-I posed to Maureen Moriarty, who uses the show as a teaching and coaching tool. She'll try to answer the question each week on Tuesdays throughout the show's season.

  • Maureen Moriarty is a professional accredited executive coach, organizational development consultant and leadership development corporate trainer. She is the founder of Pathways to Change and offers leadership development courses and coaching to local companies and individuals. Web site: pathtochange.com. She can be reached at 425-837-9297.
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