Microsoft strikes deal with Hyundai-Kia

Microsoft Corp. said late Monday that it has struck a deal with Hyundai-Kia Automotive Group to develop new automotive "infotainment" systems.

The company said the first product to result from the partnership will be introduced in North America in 2010, focusing on voice control of mobile devices inside the car. The companies say they also plan to expand into Asian and European markets, adding support for multimedia and navigation devices.

Microsoft already has an arrangement with Ford Motor Co. to offer its Microsoft Auto system in North America under the Sync brand name. Fiat Auto Group also uses Microsoft's technology in Europe and South America.

Microsoft Chairman Bill Gates was expected to announce the latest partnership Tuesday in Seoul, South Korea, along with Mongku Chung, Hyundai-Kia Automotive Group's chairman.