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Thursday, December 25, 2003
Radio Beat: KYPT hops the alternative train
The new format battleground in Seattle radio is alternative rock.
Infinity Broadcasting last week jettisoned its 1980s format on KYPT-FM (96.5), marketed as The Point, in favor of what it's calling 96.5 K-Rock.
The new format, Infinity says, will feature core grunge artists, including Nirvana, Pearl Jam, Alice in Chains and Soundgarden, mixed with alternative groups from the 1980s and 1990s, including New Order, The Cure, The Police and R.E.M.
Infinity's announcement followed by one day the announcement from Entercom's KNDD-FM (The End, 107.7), that it is changing its on-air staff, the music it plays and the way that music is presented.
The overarching theme of those changes is that The End will sound more like it did in its early days, when it rode the emergence of the alternative and grunge movements to prominence in Seattle radio.
The emergence of classic alternative as the latest format for Seattle had been rumored for weeks; KYPT was considered the likely candidate for that switch, especially since the 1980s format, after an initial burst of interest, hadn't generated much long-term ratings excitement.
The End's moves might be seen as a preemptive strike against a would-be competitor. Program director Phil Manning said the move was driven solely by what The End listeners have indicated they want.
Music may not be the only point of comparison between the two stations. Infinity's announcement promised "some of Seattle's most familiar and favorite on-air personalities that ruled the airwaves during the rise of the alternative music scene." It had already added one former End staffer, Bill Reid, to its staff. One other possibility: Andy Savage, whose morning show left The End at the expiration of his contract earlier this year.
KNDD, meanwhile, said it is adding more music from heritage bands, such as Green Day and The Clash. What it means is less of bands such as Limp Bizkit, Korn and Linkin Park. "Frankly, new metal is gone," Manning said.
Also gone is the Marconi show, which Entercom moved from a sister station in Portland to The End to replace the departed Andy Savage show. Manning said no permanent replacement has been named. The rest of the on-air staff "will be retained if they want to come along for the ride," he said.
The End isn't abandoning new music but, Manning said, "the new stuff will be more in line with what came out of the '90s." The End also plans to emphasize new music from local acts, such as Death Cab for Cutie and The Presidents of the United States of America.
The station says announcers won't talk over the beginnings or ends of songs and will identify what has been played; humor won't be discouraged but stunts are out.
In other radio notes:

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