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Thursday, October 21, 2004
Radio Beat: KRKO-AM inks deal to broadcast all AquaSox games
For seven seasons, the Everett AquaSox minor league baseball team has had one of the more unusual arrangements for radio broadcasts of its games: Instead of airing on a commercial station, AquaSox games were heard on a community non-profit station.
No more. KRKO-AM (1380), a commercial station, has signed a one-year deal with renewal options to carry all 76 home and away AquaSox games next year. Pat Dillon will continue to do the play-by-play.
Tony Stevens, KRKO's program director, said he has been trying to get the AquaSox on the air for years. (His station carried the team's games back when it was known as the Giants).
KRKO already carries the Everett Silvertips hockey games and Stevens says the two seasons dovetail perfectly.
"It's important for us to have the Everett teams," he adds. "If the Silvertips have shown us anything, there's an audience for the local teams."
The games had been carried on KSER-FM (90.7). Station manager Ed Bremer said he's disappointed to lose the games.
"It worked out very well," he said. "We were pleased, the AquaSox were pleased. It was tremendous publicity for us. It was a great opportunity to get out (and meet people)."
While KSER did run underwriting announcements for sponsors, it couldn't sell conventional advertising. Under the KRKO contract, the team buys the airtime and sells advertising itself (which allows it to offer package deals with stadium signage, Stevens said).
What impact the loss of the AquaSox will have on KSER won't be clear until next June, but, in the meantime, the station starts its fall fund drive Saturday, looking to raise $20,000 in 10 days.
In other radio notes:

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